Atiba Hutchinson, widely regarded as one of Canada’s most accomplished soccer players, has earned numerous accolades, including six-time Canadian Footballer of the Year and multiple international championships. As Euro Cup 2022 approached, I developed a personal concept project exploring a visual identity that would celebrate his legacy, inspired by Brampton dedicating a soccer field in his name and a special collaboration T-shirt with Roots Canada.

Having known Atiba and his family since elementary school, this project held special personal significance. Inspired by the Scarlet Ibis, Trinidad and Tobago’s national bird, the concept blends elements of Atiba’s Trinidadian and Tobagonian heritage with Canadian cultural motifs, celebrating his dual roots. Six stars above his name represent his six Canadian Footballer of the Year awards, symbolizing his achievements and dedication to the sport.

This was a personal concept and exploration project, developed at the request of a childhood friend to explore ideas for him and his team. While the identity never made it into production, it remains a personal tribute to Atiba’s legacy—a celebration of cultural pride, perseverance, and his lasting inspiration for the next generation of Canadian athletes.